The event

Expo Doha 2023, universal event dedicated to horticulture promoted by the Bureau International des Expositions, is held in Doha – Qatar, from 2 October 2023 to 28 March 2024.

“Green Desert, Better Environment” is the underlying theme, with the aim of illustrating the techniques that allow sustainable cultivation in arid and semi-arid lands and that are indispensable to address the problems of desertification around the world.

The event aims to attract this year over 3 million visitors from all over the world.

image doha expo



Urbinati will participate in two important seminars during which the themes of indoor production and Vertical Farming will be examined as solutions to the sustainability of agriculture in arid and semi-arid regions.

26 February 17:00 – 18:00 at the Italian Pavilion
Nurturing Tomorrow: Indoor and vertical sustainable farming


  • Dr. Enrico Turoni (President Cermac Consortium): Harnessing Emilia-Romagna and Italian technologies for a thriving green transition
  • Prof. Bruno Mezzetti (Scientific Director of Macfrut Fair for Berries and Table Grape): Berries and Indoor Farming – the right solution for arid and semi-arid regions
  • Prof. Daniele Torreggiani (Department of Agri-Food Sciences and Technologies, University of Bologna): Indoor and Vertical Farming – Precision and Smart Farming


27 February 17:00 – 18:30 at the Italian Pavilion
Agri-Tech for cultivation in arid and semi-arid regions


  • Dr. Enrico Turoni
  • Prof. Edgardo Giordani
  • Prof. Lorenzo Barbanti


If you want to make an appointment and have the opportunity to speak with Davide Barotti – CCO of the Company contact us.