From September 30 to October 2, 2025, Madrid will host the global fruit and vegetable sector, gathering professionals eager to grow and expand worldwide.

Fruit Attraction is the key platform where international supply meets demand, ideal for planning campaigns and discovering new market opportunities in this critical period.

The 2025 edition will once again combine business, innovation, and training, strengthening every stage of the agri-food supply chain to boost sector growth.

In this important context, Urbinati will have its own booth, presenting the latest greenhouse technologies designed to improve efficiency and productivity.

By participating, Urbinati aims to share expertise with industry professionals, simplifying greenhouse operations and supporting sustainable technological advancements within the sector.

Where to find us:

Stand No. 8D26

September 30, 2025 | 9:30 AM – 7:00 PM
October 1, 2025 | 9:30 AM – 7:00 PM
October 2, 2025 | 9:30 AM – 4:00 PM

Madrid, Spain

Why visit us:

Come discover the Urbinati world at our stand: a meeting point dedicated to innovation, where we will present the latest technological solutions from our range of machinery and automated systems.

Our offerings are designed to concretely support industry professionals in improving the performance of daily activities in greenhouses, through:

Increased productivity and operational efficiency, greater precision in processes and crop management

During the event, our team will be ready to welcome you with tailored consultations, showcase real application cases, and guide you in discovering how Urbinati technology can adapt to and enhance your daily work.

It will be an opportunity to exchange ideas, get inspired, and build new opportunities together. Don’t miss it!